James Donaldson
CEO
James enjoyed a 30+ year career of leadership in the food and beverage industry in BC, including the last 10 years as CEO of BC Food & Beverage.
As CEO, James is responsible for the strategic direction and growth of the Association, and has been successful in growing its reach, membership, advocacy and impact. His career experience has included senior positions at a range of businesses such as Diageo, Yves Veggie Cuisine, BC Hot House, and Maple Leaf Foods as well as several years working as a consultant and advisor to small to mid sized businesses in the industry.
Over the past 2 years James has been named as one of BC’s most influential business leaders by Business in Vancouver magazine.
PANEL: INNOVATIVE IDEAS AND INSIGHTS FOR MODERN FOOD PRODUCERS
Innovation isn’t just about technology—it’s about finding new ways to solve problems, increase efficiency, and grow your business. This panel will explore how food producers can innovate at every stage of the business, from operations and product development to sales and customer engagement. Our panelists will share practical, creative strategies for improving processes, adding value to products, and expanding market reach. Whether you’re a farmer, processor, or food entrepreneur, you’ll walk away inspired to implement innovative practices that support long-term growth and success.