Amber McGregor
Business Advisor
Amber McGregor serves as the Start-up Business Advisor for Community Futures Central Kootenays and South Kootenays, where she supports emerging businesses in developing their potential across the region. She brings experience from her past roles as the operations
manager at BC Tree Fruits in Creston as well as overseeing distribution logistics for Labatt's contract warehouse. Amber's understanding of agricultural logistics and business development makes her well-versed in the challenges and opportunities facing food
producers. She looks forward to engaging with the community at the Basin Food Expo and contributing to insightful discussions.
PANEL: INNOVATIVE IDEAS AND INSIGHTS FOR MODERN FOOD PRODUCERS
Innovation isn’t just about technology—it’s about finding new ways to solve problems, increase efficiency, and grow your business. This panel will explore how food producers can innovate at every stage of the business, from operations and product development to sales and customer engagement. Our panelists will share practical, creative strategies for improving processes, adding value to products, and expanding market reach. Whether you’re a farmer, processor, or food entrepreneur, you’ll walk away inspired to implement innovative practices that support long-term growth and success.